【西安尚美佳】兰亭为坊概念整合推广案.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;谨以此报告献给 为这个大都会建造伟大房子的企业家 以及 一群真正懂得中国居住艺术的人;兰亭坊概念整合推广案（2007.6－9）;写在报告之前 这是一片孕育千年文明的珍惜土地 这是一个难得知遇的珍贵时代 这是一座凝聚世界眼光的人文大都会 我们的理念是 用文明立于『国际』之上;谋划篇：坊与士链接的价值点 整合篇：概念展开·整体形象 营销篇：合纵联横，策动战役;坊与士链接的价值点 CHAIN POINT of LANE GENTRY;概念导入的前提：项目价值构造的“铁三角”，是最稳定的价值支撑;;天地有缘： 一地难求。 项目地块正紧邻唐108坊之永阳坊，木塔公园、唐城墙遗公园在其侧。;名士有约： 兰亭留名。 千古佳作，名士成就兰亭，兰亭亦成为象征。兰亭集序曾收藏在木塔???脉之地。;坊 、士 如 何 在 项 目 中 链 接 ？;士群大观： ——引领时代，精神有修为， 出世入世平衡有度， 成功俱乐部里的一群人！;n. 居 vi. 生活;且慢，坊士链接不会就这么简单！;“生活文化灵魂”贯古今;兰 亭 坊 的生活文化灵魂;我们要倡导一种“兰亭坊”式的生活;长 安 1 O 9 坊;《整合篇》;概念展开;VI创意核心;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profil