Dyad and Triad Census Analysis of Crisis Communication Network.docVIP

Social Networking, 2013, 2, 32-41 /10.4236/sn.2013.21004 Published Online January 2013 (/journal/sn) Dyad and Triad Census Analysis of Crisis Communication Network Shahadat Uddin , Liaquat Hossain * The University of Sydney, Sydney, Australia Email: shahadat.uddin@.au * Received November 11, 2012; revised December 12, 2012; accepted January 11, 2012 ABSTRACT Dyad and triad census summarize much of the network-level structural information of a given directed network. They have been found very useful in analyzing structural properties of social networks. This study aims to explore crisis communication network by following dyad and triad census analysis approach to investigate the association of mi- cro-level communication patterns with organizational crisis. This study further tests hypothesis related to the process of data generation and tendency of the structural pattern of transitivity using dyad and triad census output. The changing communication network at Enron Corporation during the period of its crisis is analyzed in this study. Significant dif- ferences in the presence of different isomorphism classes or micro-level patterns of both dyad and triad census are no- ticed in crisis and non-crisis period network of Enron email corpus. It is also noticed that crisis communication network shows more transitivity compared to the non-crisis communication network. Keywords: Dyad Census; Triad Census; Crisis Communication Network; Organizational Crisis 1. Introduction crisis period. Organizational crisis has been defined in many ways by many different researchers such as organi- zational mortality, organizational death, organizational exit, bankruptcy, decline, retrenchment and failure to characterize various forms of organizational needs [4]. Although there is limited consensus among researchers on the precise definition of organizational crisis, there is evidence of shared meaning. Hermann [5] def