Eco Awareness among Hotels in Terengganu Cases of Redang Island.docVIP

Terengganu International Management and Business Journal Volume 2, Issue 1:11-16, 2012 Eco Awareness among Hotels in Terengganu: Cases of Redang Island 1 Jazira Anuar, 1 Faliza Mahamed Ali, Mushaireen Musa, 1 1 Khazainah Khalid, 1 Sairah Saien Faculty of Hotel Tourism Management Universiti Teknologi MARA, Terengganu *Corresponding e-mail: Jazir904@.my Abstract This study looks into the environmental management practices among hotels operating in Terengganu specifically in Redang Island. Hospitality industry nowadays has gained significant momentum in going green. Hotels and resorts around the world are going green and becoming more environmentally friendly because customers are seeking it and even requiring it. An investigation of the interest, understanding and perceived opportunities and barriers to the adoption of such practices was carried out through in-depth interviews with management staff of the hotels, with a census of 14 hotels. From this study, authors believed that hotels should be more proactive in their response concerning environmental performance. This research implies that eco awareness hotels can attract eco-concerned consumers and boost overall customer loyalty. It can also be seen as enhancing perceptions of hotels and their brands. In terms of practical implications, hotels by their very nature of transient guests, groups, excess consumption and housekeeping demands are inherently an impact on the environment. It is believed that green meetings can save money by conserving resources, create and enhance competitive advantage and reputation and present opportunities for marketing and public relations. Keywords: hotel, environment, eco-awareness, Terengganu (Redang Island) 1. INTRODUCTION BACKGROUND OF THE STUDY Hotels have been taking vigorous efforts in branding themselves in the hospitality industry. One effort is focusing on the envir