绿城北京绿城阳光名为苑项目营销执行方案.ppt

轻轻的漫步，静静的暇思。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 享受阳光，享受园林。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 造梦 区域差异力战术： 项目区域价值运营 The Strategy of Products Strengthening The Arrangement of the Regional Value of the Products Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 现场杀伤力战略： 活动体验营销 The strategy of the ‘real shock’ : Participation 感梦 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 感梦 产品力提升策略： 项目价值解构 The strategy of Enhancing the products Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 感梦 病毒移植战术 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 光碟、旅行册、诗集、海报 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 感梦 品牌力联动策略： 借势前期开发的成熟社区 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. “寻梦，撑一支长篙，丈量回家的旅程。” ——雨果 圆 梦 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 圆 梦 促销力加强策略 The strategy of enforcing the promotion Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 营销战术 NO.3.1 Part Three, The Marketing Strategy 蓝海战略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 传 播 战 术 空中打击精准拦截 机械部队攻城略地 地面作战各个击破 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 媒体组合策略 爱国者导弹：户外广告，框架媒体，短信，DM B2 轰炸机：网络媒体 坦 克：“购物节”系列公关活动，配合地面部队 Evaluation only. Created with Aspose.Slides for .NET