安徽郎溪县鲲鹏金色的港湾地产项目营销策划报告.ppt

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安徽郎溪县鲲鹏金色的港湾地产项目营销策划报告.ppt

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安徽郎溪县鲲鹏金色的港湾地产项目营销策划报告

营销第七阶段：热销提价，多做促销活动例社区纳凉晚会 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 联谊活动：新老业主联谊酒会把老业主和意向强烈的客户聚在一起，以酒会为平台，搭建一个社区业主会。希望通过业主口碑传播，促进销售。营销第八阶段：老带新，消化尾盘 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 媒体策略：三线并进的推广策略占据唯一领导者的社会影响力反过来再作用于新客户产生新的循环传播户外封杀现场制胜客户开发客户巩固国际之城荣耀人生崭新的产品卖点体系崭新的现场体验崭新的形象联想撒网收网做网第一大盘 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 媒体预算：一期总销售额的2%-3% 名称现场电视户外物料活动公关其它细分售楼部、围墙、楼体、样板房包装字幕广告牌、道旗、车体宣传资料、楼书、办公用品、合同文本广场宣传、座谈会、新闻发布会、联谊会、开盘新闻媒体、政府机关针对营销中突发时间的危机公关费用预算比例 30% 5% 25% 5% 15% 10% 10% 以上仅供参考，具体费用要参考郎溪当地媒体价格 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 包装策略：VI设计欣赏 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Crea