绿城北京绿城阳光名的苑项目营销执行方案.ppt

营销执行方案;第一部分 红海扫描 市场、客群 Market, And Consumer ;;;一、房地产投资开发放缓，北京商品房新增供应乏力;二、“90/70”政策集中显现，小户型供应量将进一步加大;三、北京保障性住房将在一定程度上分流商品房客户;四、销售回款不畅，开发商筹集资金压力增大;五、面对低迷楼市，实力开发商酝酿逆势扩张;市场上都有些什么项目;调研内容;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;调研内容;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET