Haier Goes Wider.docVIP

Haier Goes Wider 　　HAIER was founded in 1984 inQingdao City, Shandong Province. Under the leadership ofits CEO Zhang Ruimin, thewhite goods manufacturer launchedits transnational operation in late 2005,and based on the success of this modelit established 29 manufacturing bases,eight comprehensive research and development centers, and 19 overseas tradecompanies throughout the world. Its staffof 60,000 include Haier’s marketing,RD and manufacturing divisions whosenetworks are scattered across China, theUnited States, Italy and Thailand.refrigerators and washing machinesalso rank first in terms of global marketshares. In such fields as integration ofhome automation, network electric appliances, digitization, large-scale integratedcircuit, and new materials it has also advanced worldwide. 　　In March 2008, for the second timeHaier was selected by the Financial Timesas one of the top ten world-class brands.The Forbes list of the top 6oo global enterprises released in June 2008, placedHaier 13th, making it the foremost Chinese enterprise on the list. In the selectionof the top 200 Asian enterprises orga 　　 　　Increasing Market Competitiveness 　　 　　According to data released by Euromonitor, a world-famous consumermarket research institute, in December2009, Haier ranked first among whitegoods brands worldwide, and this markedthe first time a Chinese white goods brandadvanced to a global first rank. Haier’snized by The Asian Wall Street Journal inJuly 2008, Haler ranked first for the fifthyear in a row, in terms of comprehensiveleadership among the enterprises on theChinese mainland. Business Week of theUnited States named the world’s top 5oinnovative enterprises in April 2010, andHaler was the only Chinese home electricappliances manufacturer on the list. By2010, the Haier brand was valued at RMB85.526 billion, and for nine years in a row(since 2002), it was deemed the mostvaluable brand in China. 　　Haier has firmly established its marketing, logistics and service