牛津版高中英语模块四Unit1Advertisingproject1课件.ppt

From the pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? 1 What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2 What media can you use in an ad campaign? We can use different kinds of media, including posters, newspapers, magazines, radio and televisions. We have learned how to build an ad campaign, now let’s enjoy an Anti-smoking ad campaign. Then, try to analyze how it is built. Passage 2 Anti-smoking ad campaign 1. Listen to the recording .2. Read the text carefully.3. Answer the following questions, if necessary, you may discuss it with your partners. Who is the target audience? What does the campaign want to say? How does the ad campaign reach the target audience? Who is the target audience? The target audience is high-school teenagers. 2. What does the campaign want to say? The ad will educate teenagers about the bad physical effects of smoking and how smoking affects those people around them. also, we will explain all the advantages of not smoking and show how smoking is not cool or attractive. 3.How does the ad reach the target audience? We will put large posters around the school with our logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine and organize an essay competition as well. Self-assessment Finish the English paper about Task7 in 38th period Answers use 2. considering 3. meant 4. example 5. reason 6. diseases 7. Aim 8. Approaches 9. Providing 10. informing * * * * Project 1Developing an ad campaign commercial advertisements Promote a product or service Deal with widespread social concerns Yes to life,