牛津版高中英语模块四Unit1AdvertisingWordpower课件.ppt

Word Power Unit 1 Advertising Unit 1 Learning aims： 1.To learn that some words are divided by adding suffixes and prefixes to the root words. 2. To learn more words and expressions related to sales and marketing. More examples: Root derivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting Using suffixes Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic nation national danger dangerous help helpful Verb +ed +ing +able +ive amaze amazed excite exciting enjoy enjoyable attract attractive Can you think of more examples? Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic Let’s learn more about suffixes. Suffix Meaning Examples (adj.) -ical having the quality of -able having the quality of -ous like, full of -ful characterized by -less without medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless Word Puzzle c o m m e r c i a l 1. commerce 2. health 3. hero 4. attraction 5. help 6. excitement 7. origin 8. danger 1 2 3 4 5 6 7 8 Hidden word Food and ________ are quite important to our human beings. 用所给单词的形容词形式填空 h e a l t h y h e r o i c a t t r a c t i v e h e l p