马来西亚企业家的中国青云路.docVIP

马来西亚企业家的中国青云路 　　今天的中国,正散发着惊人魅力,吸引越来越多的东盟企业家摩拳擦掌,纷纷进入#65377;在东盟各国进军中国市场的企业家团队中,来自马来西亚的军团是相当醒目的一支,近年来,中马经贸合作关系发展迅速,双边贸易大幅增长,目前马已成为中国第七大贸易伙伴,同时也是中国在东盟国家中最大的贸易伙伴#65377; 　　早在20世纪80年代初期,马来西亚一些企业家就已开始陆陆续续进入中国大陆做贸易#65380;设立落点处或成立公司#65377;对马来西亚企业,尤其是当地华商而言,中国具有很大的吸引力,这不只是因为中国市场前景看好#65380;中国政府在外商投资政策上给予诸多优惠与注力,同时也多了一份原乡情浓的微妙关系,再加上文化与语言上的贯通,因此很多华商都选择中国为发展方向#65377;不可否认,这股旋风已成了21世纪马来西亚企业的投资趋势#65377; 　　但商机越大,挑战也越大,庞大的中国市场吸引着世界各国企业巨擘展开龙争虎斗 ,能够在此卧虎藏龙之地占据一席之地,必定有其过人之处,至少要比别人付出更多努力#65377; 　　成功,并非偶然,也非在朝夕间#65377;回首成功在中国立足的马来西亚企业,如金狮集团#65380;海鸥企业#65380;高雅国际美容集团#65380;苌菁集团等,都曾经历过几许的风雨与坎坷路,才能有今日骄人的成就! 　　本专题揭开的就是这些成功者的秘诀与经验#65377; 　　 　　With its amazing charm, today＇s China is attracting more and more ASEAN entrepreneurs, who have come here with all the eagerness, one after another. Among them, the group from Malaysia is rather conspicuous. As a result of the rapid development of economic and trade cooperation between China and Malaysia, the bilateral trade has increased dramatically, which makes Malaysia currently the 7th largest trade partner of China, as well as the largest one among the ASEAN countries. 　　 Far back in the early 1980s, some Malaysian entrepreneurs already started to enter Mainland China to conduct trade, set up offices or establish companies. China is very attractive for Malaysian enterprises, especially for the businessmen of Chinese origin there. This is not only because of the promising prospect of Chinese market, and the many preferential and incentive policies provided by the Chinese government with respect to foreign investment, but also because of people＇s subtle feeling of bond to their hometown as well as their understandings of the culture and language. There 　　fore, many businessmen of Chinese origin have chosen China as their direction of development. This has undeniably become the investment trend of the 21st century for Malaysian enterprises. 　　However, the greater is the opportunity, the greater is the challenge. The huge Chinese market has