沃尔玛营运调查报告-68.ppt

* Improvement Comments 改进意见 * Members Expectations 顾客的期望 In summary, the members expect us to:. 总结各店的资料，顾客希望我们对以下这些方面进行改善： ? Provide Comfortable Environment 提供舒适的购物环境 [ Count: 41] ? improve in-store noisy environment / background music 改善店内嘈杂的状况/背景音乐 [Count: 18] ? clear directional signs and price labels 清晰的指示标牌和价格标签 [Count: 17] ? suitable air flow and temperature 适宜的空气和温度 [Count: 6] ? Apparel 服装 [ Count: 204] ? more variety /brand. 更多款式/品牌[ Count: 81] ? more fashionable / trended. 更时尚[ Count: 44] ? price should be lower. 价格更便宜[ Count: 17] ? more apparel for elder. 增加老年人服装/鞋帽 [ Count: 13] ? increase the range of shoes增加鞋类品种 [ Count: 13] ? the item should be in higher class. 档次应该提高[ Count: 12] ? more apparel for Youth. 增加年轻人服装 [ Count: 11] ? more complete assortment of hats 增加帽子品种[ Count: 7] ? Wilder range for children’s wear. 增加儿童服装品种 [ Count: 6] * Customers Expectations 顾客的期望 ? More complete Assortment 增加商品品种 [ Count: 176] ? increase general assortment 增加总体种类 [Count: 66] ? increase the range of daily supply 增加日用品种类 [Count: 22] ? increase the range of food and drinks 增加食品和饮料 [Count: 12] ? increase the range of meat/sea food 增加鲜肉和海鲜种类 [Count: 11] ? increase the range of deli and fast food 增加熟食品种和快餐种类 [Count: 9] ? increase the range of produce 增加果蔬蔬菜的种类[Count: 9] ? increase the range of grocery 增加干货的种类[Count: 9] ? increase the assortment of imported product 增加进口商品种类 [Count: 8] ? increase the range of baby product 增加婴儿商品种类 [Count: 8] ? increase the range of small commodities 增加小商品种类 [Count: 8] ? increase the range of condiments 增加调味品种类 [Count: 7] ? increase candy and snack assortment 增加糖果小吃种类 [Count: 7] ? Improve Freshness Of Fresh 鲜食的新鲜程度 [ Count: 63] ? improve freshness of produce 果蔬更新鲜 [Count: 27] ? improve freshness of deli 熟食更新鲜 [Count: 24 ] ? improve freshness of meat 鲜肉更新鲜 [Count: 12] * ? Lower Price 更低的价格 [ Count: 127] ? lower price in general 总体价格更便宜 [Count: 72] ? lower price on fruit 果蔬更低价 [Count: 22] ? maintain the stable price 保持价格稳定 [Count