苏州中海御湖熙岸整合新企划推广策略麦点机构.ppt

御湖熙岸08年整合企划推广策略;整案媒体策略;御湖熙岸项目形象构成;御湖熙岸各案形象定位;中海地产品牌形象;御湖熙岸各案形象关系;中海地产品牌形象;御湖熙岸观邸推广企划策略;08年182的营销目标;营销关键点;观邸二期的形象定位;形象推广的关键点;行业认知上的世界级中国豪宅特质;纵观世界级知名豪宅;为世界级的中国豪宅寻找支撑;观邸别墅世界级的优势资源;08年观邸企划推广思路;08年御湖熙岸·观邸形象;08年御湖熙岸·观邸形象;08年御湖熙岸·观邸形象;SHOW NEWSPAPER-1;NEWSPAPER-2;NEWSPAPER-3;OUTDOOR;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;VI——以简洁大气的方式表现自信不凡的气质;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;御湖熙岸181华府企划推广策略;御湖熙岸·华府形象定位;御湖熙岸客户定位;园区高端公寓客群群体分析;园区高端公寓客户购买动机;高端自住客户会有多种的购房动机;产品特点与购房需求;主要高端群体的特征;;瀚庭 晋合06 星屿仁恒 182别墅 182公寓 181公寓;182小高层目标客层的需求点;181目标客层的需求点;从客户需求角度出发的181形象定位;从整案品牌建设角度出发的181形象定位;从整案品牌建设角度出发的181形象定位;从整案品牌建设角度出发的181形象定位;从项目核心优势出发的181形象定位;从181核心优势来看181形象定位;从181华府08的销售目标看形象定位;181形象定位;御湖熙岸·华府创意表现;; OUTDOOR;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;;;;Slogan——下半年;SHOW NEWSPAPER;御湖熙岸·华府创意表现;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only.