analyzing the cultivation of cultural awareness of business english students 商务英语专业 毕业设计论文 .docVIP

Analyzing the Cultivation of Cultural Awareness of Business English Students Ⅰ Introduction Since the reform and open policy of China, entering World Trade Organization in particular, foreign trade enterprises spring quite quickly. At this moment, multi-talented persons who understand foreign trade process and master English are urgently needed. It is known that foreign trade enterprises stream into China to open up markets. English is the world-wide official language for communication. However, many people meet obstacles and barriers when communicating with foreign businessmen. One of the important reasons is the weakness of the cultural awareness. In the staff’s eyes, they can be fluent in expressing themselves and can pour out words in a steady flow. However, foreigners just treat them as English speakers without culture or English illiterates who just can speak English. With regard to this phenomenon, this article will analyze the current teaching mode of business English major among Chinese universities and bring to light that graduates of business English majors could not be in line with enterprises, and the phenomenon of the poor cultural awareness is badly serious. At last, it is suggested that changing teaching method and the cooperation between universities and enterprises are of great importance in cultivating the cultural awareness in business English learning. Cultivating the cultural awareness of the business English majors is put forward by a lot of Chinese scholars. Take the following cases for examples. Chen Bangguo and Ke Qunsheng has put forward that it is of great importance that during the process of teaching cultivation of the business cultural awareness should be taken into consideration. Li Taizhi also shares the same opinion as Chen Bangguo and Ke Qunsheng. Li Taizhi has proposed definitely that cultivating the healthy business culture can benefit the learning of business English. These researches have indicated that the cultivation of