Ideological and Political Education College on the Problems of attention.docVIP

Ideological and Political Education College on the Problems of attention Paper Keywords: college ideological and political education, attention, maintain Abstract: This paper discusses the ideological and political education in the university’s attention problems, 4C Based on this theory, and from the perspective of macro-and micro-proposals in order to sustain attention. In the network the information age, information is not scarce, then the real scarce what is it? This is the attention. One. Consumer-centric information-4C theory From a psychological point of view, “attention is a basic human mental activity, is one of a certain object point and focus.”) While the attention is divided into conscious attention and intention to pay attention to them “is a kind of conscious attention conscious of a purpose, in the effort necessary, will take some attention, this attention focused on the purpose of human activities are closely related, but “no intention of attention is also called involuntary attention, which is the intended purpose without the prior does not need efforts to do the will of the attention. “ Internet Ideological and Political Education in the vast majority of information consumers online students, according to China Internet Network Information Center (CNNIC) 2002 7 month issued the survey data, about 26.5 million Internet users in China, l8-24 years of age accounted for 36.8%, which is the age in which college students. Internet features make ideological and political education college is no longer a mere object of the audience to become information consumers, from the indoctrination methods of education to the evolution of interactive for . At this time the object of absolute education initiative, and attention to the object of access to education, the traditional “main center of education” has been unable to adapt, for implementation of the “information consumer-centric” theory is imperative . This paper suggests that consumer