销售及数码策略专业行政文凭课程.PDFVIP

Executive Diploma in Sales and Digital Strategy 銷售及數碼策略專業行政文憑課程 INTRODUCTION The rapid growth of online sales has significantly changed the ecology of trade nowadays. It impacts the way business is conducted in the areas of sourcing, marketing, branding, business negotiation and customer experience management. Our world has become smaller due to the dominance of digital sales. Just look at the advertising spending on the online platform verses the traditional approach, the power of social media, the revolution of third party delivery and mobile payment and the e-business growth rate in international trades. All these signify that no business today can afford without a digital presence. OBJECTIVES The objective of this course is to bring the students to the awareness of how digital sales has evolved and the future trend of it particularly in mobile shopping, buy-and-sell relationship, customer dynamics and negotiation barriers. This course also equips students with the insight, skills and capability in realizing the incremental opportunities as well as mastering the relevant challenges in the sense of e-business planning, strategic negotiation and the implementation of e-CRM tools to attain customer satisfaction and loyalty. BENEFITS IN COMPLETING THIS COURSE Upon completion of this course, students will be able to - Understand the evolution of today’s e-commerce platform and acquire the skills in e-trade management so as to maximize the sales growth. - Enhance the negotiation skills in the new relationship of material sourcing, service sub-contracting and SLA management, with advanced techniques in the negotiation with difficult people. - Create and sustain a positive customer journey through smart handling of customer expectation, brand management and e-CRM implementation. DATES AND TIME Mo