关于高尔夫论文（休闲旅游运动）.docVIP

PAGE PAGE 1 沈阳市高尔夫球场基本情况和会员参与状况的调查研究 运动训练专业 周笑涵 指 导 老 师 邹本旭 摘 要：随着全国范围内高尔夫运动的迅速普及和快速发展，高尔夫运动也越来越多的受到沈阳人们的青睐，沈阳市的高尔夫球场也像雨后春笋般不断增多。在高尔夫运动的迅速普及的趋势下，高尔夫运动也为各俱乐部创造了大量的经济效益，而效益就来自球场的会员，所以对高尔夫球球场会员的参与状况调查研究就显得尤为必要。本文运用文献资料法、数理统计法、专家访谈法和问卷调查法，对沈阳市6家高尔夫球场的基本情况进行调研，掌握会员的参与动机、参与时间以及参与频率等情况，着重在会员对俱乐部提供服务的参与状况上进行研究。旨在为沈阳市乃至辽宁省其他高尔夫俱乐部的改善提供借鉴依据。经分析得出以下结论： 1.沈阳市高尔夫球场会员参与动机按重要程度依次是缓解工作压力、与朋友同事沟通感情、提高运动能力、消遣娱乐、娱乐身心、人际交往和开阔眼界。 2. 沈阳市高尔夫球场提供的服务包括广告宣传、前台、会籍顾问、教练、球童以及保安。 3.沈阳市高尔夫球场会员参与最多的是18洞，其次是9洞，而选择打27洞和36洞的人数较少。 关键词：沈阳市；高尔夫球场；会员；参与状况； The Research on the Basic Situation of the Golf Members in Shenyang Abstract: With the rapidly growing popularity of golf in the country and the rapid development, has become favored by more Shenyang people. Therefore, golf course has been established everywhere around the city. Being enforced by the trend of popularization, golf has gone beyond sport area and turned into anindustry which produces lager amount of profit. Since the management of a golf course consists of several important factors which are highly related to the membership, the study about golf membership should be focused. Applying to the methodologies of documentaries, statistics, interviews and questionnaire, this paper, which provides some good advice, conducted a research on satisfaction degree, members engagement motivation, engagement duration and engagement frequency of 9 golf courses located in Shenyang city. The paper came to the following conclusions: 1.The engagement motivation successively consists of relieving pressure, communicating, improving techniques, entertaining, relaxing, making friends and extending horizon. 2.The service within golf courses mainly includes Personal Service, which has receptionist, coach, caddie boy and safeguard. 3.Meanwhile, the engagement duration shows that the normal 18-holes courses attract more members and the comes the 9-holes courses. However, the 27-holes and36-holes courses have been ignored. Key words: Shenyang city golf cou