碧桂园开盘营销策略恍裸总高管培训课件.ppt

开盘营销管理;开盘前推广主讲：黄敏;影片;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;技术成熟 八面玲珑;开盘推广费用的制定;小习题;;线上推广;开盘前的新闻稿前期导入成为新项目详细信息发布的重要手段。在铺排上，分别以集团品牌、开发模式、社区配套及服务、产品介绍、开售时间及开盘活动为主要重点内容输出。 开盘前两个月新闻铺排;开盘前一个月新闻铺排 ;线下推广—活动营销;案例背景：;活动组织;活动公司物料配合; 现场服务性物料 （不固定使用，按实际使用次数结算）：;效 果;线下推广—开盘物料筹备;;小问题;开盘前营销工作销售部分主讲：王 勇;讨论：请大家按重要性将开盘前销售部分的工作给与排序;货量确定及监控;确定推售方式;销售环境监督检讨 ;了解当地法律法规;销售法律文件准备 ;人物连线;按揭银行及公积金引入 ;产品定价及优惠方案 ;终极目标：一切为了销售;开盘中的销售工作 主讲：冯徳津 ;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;碧桂园·如山湖城;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;筹纸;与雅居乐开盘流程比较;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;与雅居乐开盘流程比较;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;与雅居乐开盘流程比较;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;与雅居乐开盘流程比较;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created w