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To quell obesity, who should regulate food marketing to children 英文参考文献
Globalization and Health
BioMedCentral
Editorial
Open Access
To quell obesity, who should regulate food marketing to children?
Ben Kelly*
Address: Public Health Advocacy Institute in Boston, MA, USA
Email: Ben Kelly* - abenkelley@
* Corresponding author
Published: 14 July 2005
Received: 25 June 2005
Accepted: 14 July 2005
Globalization and Health 2005, 1:9
doi:10.1186/1744-8603-1-9
This article is available from: /content/1/1/9
? 2005 Kelly; licensee BioMed Central Ltd.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (/licenses/by/2.0),
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The global hegemony of the United States in the production and marketing of food, while a marvel
of economic success, has contributed to the epidemic of obesity that is particularly afflicting
children. So far the U.S. government has declined to regulate the aggressive ways in which food
producers market high-energy, low-nutrition foods to young people. That public-health
responsibility has been left to an industry-created scheme of self-regulation that is deeply flawed;
there is a compelling need for government involvement. The issue is certain to be raised by health
advocates at a U.S. Federal Trade Commission meeting in mid-July to discuss the self-regulatory
approach, but the outlook for remedies to emerge from the meeting is not encouraging.
United States businesses have been unsurpassed leaders in
proliferating the availability, marketing and consumption
of high-energy, low-nutrition foods at home and around
the world. Their aggressive, high-priced marketing of
those foods has especially targeted children – the adult
consumers of the future in whom the early creation of
brand and product commitment is, in the eyes and ledgers
of some huge corporations,
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