OUTLETS(奥特莱斯)项目运作的几种方式.doc

OUTLETS(奥特莱斯)项目运作的几种方式 oUTLETS项目运作的几种方式提要：第一阶段是市调，通过市场拿出一个完整的项目定位、商业规划、招商方案、运营方案，然后是招商、开业筹备期 更多精品源 oUTLETS项目运作的几种方式 所谓奥特莱斯，就是过季、下架、断码的名牌，你有钱，要买当季的名牌，你不要来这里。你既想要名牌，又想要折扣，就来奥特莱斯。 做奥特莱斯，就是差异化经营。 oUTLETS引进品牌的方式分三种 （1）买断。有些国外的大品牌很难招进来，我们就采取买断的形式。要靠他们撑门面，没有不行，只能这么干。 （2）装修补贴。要按他们的标准、由他们请的装修队装修，装修补贴直接支付给商户。 （3）垫资。有些品牌在国内被骗怕了，除非你先垫资，否则他不会压货在你这里。他先拿到钱，不怕你卖完东西不及时结款，也不怕你把东西弄脏、弄破、弄丢，这些东西他不会再要回去，直接从押款里扣除。 第一阶段是市调，通过市场拿出一个完整的项目定位、商业规划、招商方案、运营方案，然后是招商、开业筹备期，视项目体量和难度，一般是3~6个月，最后是1~3年的运营管理期。 第二种就是招商服务。根据客户的要求，引进目标商户，达成的招商。 oUTLETS这个项目，一定要有自己的市调，了解清楚周边的商业现状、未来的商业规划，消费者的特征。我们有自己的独立判断，除了东莞，还要了解广州、深圳的市场情况。这样的规模，至少要珠三角的商业氛围构成才能有希望。 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management sy