试论技术当地化理论及其应用.docVIP

试论技术当地化理论及其应用 内容摘要] 近年来，跨国公司为了加强与东道国的关系，提高其市场竞争力，纷纷实施本土化经营战略。本文从跨国公司本土化战略理论,本土化技术战略和应用进行分析，从实际例子中得到启示。 ［关键词] 技术当地化战略 应用 启示 ［ABSTRACT] In recent years, multinational companies in order to strengthen the relationship with the host country, to improve their market competitiveness, business strategy have to implement localization. This localization strategy from the theory of multinational corporations, technology strategy and application localization analysis, to get inspiration from real examples. [Key words] Technology strategy of the local Application Revelation 一、跨国公司本土化理论及其技术本土化来源 （一）本土