The University of the brand on China#39;s Exploration and Thoughts.docVIP

The University of the brand on China#39;s Exploration and Thoughts Abstract: At present, the University’s core brands have a huge competitive and attractive to the community and the education sector are being recognized by the vast number of people of insight, call the University of the brand, to create the University of the brand, expand the practice of the University of the brand launch activities are extensive. However, we should also soberly aware that people now recognize the brand for the university and research is not enough, so we should improve the brand-building theoretical understanding, and act according to the University of brand-building and development of internal rules to regulate and rational operation of the the continuous development of innovative own brand names. In this paper, the status quo of our society for university brands, and the analysis of the status of the University of brands based on brand strategy and practice, to explore the University, the University set out to build on the brand some new ideas. Keywords: University of brands; brand strategy; new ideas 1, of the problem As the socialist market economic system, the continuous development and improvement of, the employing units gradually increase brand awareness, they will be enrolled in the professional category of the focus shift from the early graduation to the present institutions, so the status of the University’s brand along been promoted. They recognized that university education is ultimately a quality education, graduates have a relatively high quality, plasticity relatively strong potential for development is also relatively large. Such qualities are not limited to professional skills, but rather the people in all aspects of university growth. Brand-name universities advantage compared to ordinary schools is that the former have better school resources and the environment, can provide students with the possibility of all-round development, this development can