Secondary vocational education on the current situation based on market analysis and employment of - secondary vocational school education brand building.docVIP

Secondary vocational education on the current situation based on market analysis and employment of - secondary vocational school education brand building Paper Keywords: secondary vocational education student employment brand building Abstract: Although the secondary vocational education in China has developed more than two decades, but the social cognitive changes in the environment, regional economic differences in distribution of these schools is not reasonable and professional settings identical, orientation and conceptual differences, and student employment is difficult and employment of higher quality range of issues, so that the development of secondary vocational education for many years in a confusing and embarrassing situation. In recent years, with secondary vocational education in national development policy adjustment, especially in the national policy on vocational student financial assistance the gradual implementation of secondary vocational education in the ascendant, has entered the fast lane. but how to challenge the fierce competition, how the employment situation is grim in the context of attracting students, expand the scale and improve the employment rate and quality of employment, this is all secondary vocational schools a major issue. Therefore, the job market is based on social demand for secondary school students, secondary vocational schools should explore how to strengthen brand building their own education, and secondary vocational schools how to plan, the school’s brand-building comments and suggestions . l of secondary vocational education background and present China’s vocational education system includes two parts: First, education of vocational school education is divided into primary, secondary, higher vocational education, two non-academic nature of the short-term vocational training, in recent years, the transfer of surplus rural labor force training in the case of this category. secondary vocational education is the