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An Example for the Corporate World.doc
An Example for the Corporate World
THE moment he felt the tremble, Li Zeyuan knew it must be a devastating earthquake. On May 12 he was in Chongqing on a business trip, and soon learned a magnitude-eight quake had hit nearby Wenchuan. Li Zeyuan is a senior advisor with Shenzhen Airlines, but he used to be a soldier and participated in rescue operations following the devastating Tangshan earthquake of 1976. Experience told him that massive air rescue and relief efforts would be needed for the affected area, since land transport was likely to be seriously impeded by such a major temblor. The 8 o’clock news that night confirmed that the Baoji (Shaanxi)-Chengdu railway and highway had both been cut.
Emergency Recall
The moment telecommunications were restored in Chongqing, Li was on the phone to Shenzhen Airlines’ headquarters, advising them to initiate their contingency response program and organize a group for relief planning.
At the time Jade Cargo International, Shenzhen Airlines? cargo joint venture with Lufthansa Cargo and German investment bank DEG, had two Boeing 747-400 transport planes flying domestic routes. Headquarters immediately informed China’s central government that they could fly rescue missions at any time.
Meanwhile, Li Zeyuan asked that Jade Cargo’s four other planes be recalled from the U.S.and Europe, but he met opposition from German partners. The four planes had been contracted to fly routes overseas, and violation of the contracts would incur default penalties of RMB 23 million. In addition, the operation of each 747 cargo plane cost Jade Cargo RMB 100,000 per hour. “The Chinese side will shoulder all the losses,” Li Zeyuan told the German partners. The Europeans sent their consent on May 13. That same day, the four planes unloaded their shipments and returned to China.
Shenzhen Airlines also issued orders that its 70 domestic passenger planes should fly rescue materiel and personnel if required. The decision is e
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