Tongren Prefecture Tourism Development SWOT analysis and strategic choices.docVIP

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Tongren Prefecture Tourism Development SWOT analysis and strategic choices.doc

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Tongren Prefecture Tourism Development SWOT analysis and strategic choices

Tongren Prefecture Tourism Development SWOT analysis and strategic choices Abstract Based on the SWOT analysis of tourism in Tongren Prefecture, Tongren tourism industry that have great room for development. According to Tong Ren distribution of tourist attractions, summarized in a growth pole and four growth points, respectively, for their development priorities and development strategies are analyzed. Keywords: Tongren Tourism SWOT analysis strategy Tongren Prefecture, Guizhou is located in the northeast, the region north to south and 219km, east to west 171km, administrative region an area of 18 003km2, the total population of 3.7477 million, of which ethnic minority population accounts for 68.4% of the total population of the region, mainly Tujia, Miao, Dong , Hul Lao people, Hui, Buyi and so on. Jurisdiction Tongren City, Jiangkou County, Shiqian County, German River County, Sinan County, Songtao Miao Autonomous County, Indian River Tujia and Miao Autonomous County, Yuping Dong Autonomous County, Tujia Autonomous County along the river, mountains, DC, a city, a Special Administrative Region 8 counties , where beautiful landscapes, animal and plant variety; customs are simple, colorful ethnic customs; a long history and diverse cultures has a long history; it is leisure, vacation, the ideal place for tourism. A Tongren Tourism SWOT Analysis 1.1 Tongren advantage of the tourism industry (Strenth) 1.1.1 abundant tourism resources Tongren area rich in tourism resources, the main attractions are Fanjing, Wujiang River Gallery, Jiulong Dong, shiqian are more than 100 natural hot springs and other scenic areas, there are immovable cultural relics Are more than 1000, more than 100 items of intangible cultural heritage (see Table 1). 1.1.2 Local governments attach importance to Tongren local government attaches great importance to the development of tourism, first of all, greater efforts to engage in infrastructure construction. Guiyang Ton