房地产项目开盘营销策划方案.docVIP

房地产项目开盘营销策划方案 房地产项目开盘营销策划方案提要：开盘实施方案必须包括以下内容：项目概况广告主题语 房地产项目开盘营销策划方案 项目开盘前2个月，营销中心必须会同代理公司、广告公司将《开盘营销策划方案》上报集团领导通过，明确楼盘市场宣传定位和相关工作要求。 开盘实施方案必须包括以下内容：项目概况广告主题语、定位语（三组以上备选方案）平面广告的表现（含报广、VI系统，三组以上风格）新闻发布会等公关活动开盘推广节奏和价格策略、开盘活动营销、媒体广告投放计划（含媒体组合、投放时间、投放金额及所占的费用比例等）、新闻宣传计划、销售资料楼书、宣传单张、销售单张、户型手册、纸袋、名片、信封等其他用品；以及认购书、合同等其他销售资料、现场布置和流线安排售楼部及样板房室内布置：展板、喷画、吊旗、销控表、通道布置、户型说明牌、随楼附送牌。现场户外布置：条幅、户外喷画、户外围墙包装、气球、拱门、对旗、地毯等布置指示系统设计看楼交通车、道路安排、停车安排及指示系统等、开盘销售方式、营销费用预算、销售现场的组织和人员安排、物业服务保安、保洁、电瓶车人员安排和形象要求现场绿化安排管理费收费建议物业增值服务建议、其他方面建议、开盘前工作倒排计划（细致到每天的工作计划）《开盘营销策划方案》必须以PPT的形式上报集团。具体的格式及思路参见附件《武汉zz营销策划方案》。 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management system, the construction of school. The society, family moral ed