物业管理师备考-物业管理品牌内涵.docVIP

物业管理师备考-物业管理品牌内涵 物业管理师备考-物业管理品牌内涵提要： 于 物业管理师备考-物业管理品牌内涵 随着物业管理行业的迅猛发展,行业内的竞争也日趋激烈残酷,为了企业自身的生存和发展,稍有战略眼光的企业大多在实施品牌战略。”品牌致胜”已成为人们的共识。为了成功打造和经营物业管理品牌,势必要求我们物业管理人首先应对”物业管理品牌的内涵”要有一个准确而完整的认识。 一、”品牌”与”物业管理品牌”概念的界定 关于”品牌” 综合国内外有关专家的定义,笔者认为,”品牌”是一个全优的综合概念,是经权威机构评定,社会公众认可,享有较高的知名度和市场占有率,具有高品质和价值的产品、组织或个人。 品牌的载体不仅仅局限于某种”产品”,有时还包括生产产品的组织等。如企业品牌、产品与企业同名品牌、产品与个人同名的品牌。 关于”物业管理品牌” 根据以上对品牌的定义的理解,笔者认为,物业管理品牌主要是指经行业主管部门、社会公众和所在物业业主认可,享有较高的知名度和较大的物业管理规模,能提供高品质和价值的物业管理产品、企业或个人。就当前实际情形而言,物业管理品牌主要指从事物业管理的知名企业及其所能提供的优质产品”物业管理与服务”。而事实上物业管理行业的”企业”与”产品”往往是合二为一的,如万科物业管理品牌,实际上就是指万科物业管理企业精湛的内部管理及其具体定型化了的分散在各”物业管理处”每天所提供的优质物业管理与服务。 备考资料下载:物业管理师备考-物业管理品牌内涵 于 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management system,