On the establishment of a brand clothing the new concept of education.docVIP

On the establishment of a brand clothing the new concept of education Papers to write Net: Paper Keywords: brand clothing ideas commercialize consumer market Abstract: the brand as a modern development trend of social goods, it is no longer limited to the production and marketing within the scope of business, made for a social progress and development, national consciousness, awareness of consumer awareness and resources to the symbol. To build brand new concept of teaching clothing, apparel education to break the traditional culture and thought, in the face of information technology, modern, sensible choice of goods and marketization, but also the future fashion design education needs to adapt to modern society, to develop modern fashion design talent will be After the road. First, the ‘brand apparel’ concept According to the American Marketing Association defines the Commission’s definition: the brand is a name, term, sign, symbol, design or combination that identifies a group of selling products and services, and differentiated from the competition with the other. Brand that contains at least two content: (A brand has the natural attributes Brand contains natural attributes including taste, style, quality, level of technology and other aspects, in terms of the surface characteristics and other products is very different, has its own unique expression of style, and has a high market degree of trust and honor. (B brand with modern social and cultural attributes Brand attributes with the modern social and cultural content is included with the image, identity, reputation and other aspects. Is simply a cultural expression of the phenomenon, it is to turn the same spirit of the material and spiritual substance of a conversion process. Second, the ‘brand clothing’ need for the establishment of educational philosophy As brand clothing itself shouldering a lot of cultural content and use function, determines the physical and economic prosper