北京工业遗址向创意产业园区转型的市场营销及定位意愿研究---以首钢主厂区为例.docVIP

北京工业遗址向创意产业园区转型的市场营销及定位意愿研究 ----以首钢主厂区为例 摘要 关键词：转型发展；工业遗址；创意产业；管理理念；市场运行机制；营销策略Abstract In the current economic restructuring and development, industrial optimization and upgrading of the background conditions, the various regions of the country are in a big adjustment, the trend of big change. Especially in Beijing, Shougang and other large traditional manufacturing enterprises have been relocated, left large industrial sites pending development. Therefore, it is emerging industries of strategic importance especially for the vigorous development of cultural and creative industries provides basic conditions. Now Beijing city has under the jurisdiction of the region in the development of creative industries made detailed design and planning, and local pointed out the each administrative region development and industry characteristics, has been described as the development of creative industries, paving the way forward, but as of now is only in the exploratory stage, in obtaining relevant experience at the same time still exist many restrictive factors. The corresponding return on large nets are related to the development of creative industries, due to the lack of scientific and rational positioning and marketing strategy as a guarantee, high investment to, resulting in many enterprises have quit, the rise of emerging industries just a flash in the pan, and such extensive development would is extremely unreasonable. Face this kind of situation, to want to seek a way out of the current predicament, in addition to the blueprint for the development of rational planning and design creative industry park and in the various functional areas were the corresponding perfect layout outside, particularly important is should be after clear the park location take reasonable marketing strategy to adapt to the development of emerging industries need and provide adequate safeguards. This article through to the domestic and foreign some successful transformation cases of s