黑弧广告成都市龙泉蔚之蓝花城推广策略方案.ppt

“现代都市人居”典范的倡导者 ;A、市场部分;;龙泉房地产市场特征;龙泉竞争楼盘·星河名居;龙泉竞争楼盘·星河名居;龙泉竞争楼盘·天盛花园;龙泉竞争楼盘·天盛花园;龙泉竞争楼盘·富力山水人家;龙泉竞争楼盘·富力山水人家;龙泉竞争楼盘·总结;B、目标消费人群分析;通过 “中成”公司提供的市场调查报告以及我们对龙泉市场的了解，并综合本项目的实际情况，本项目目标消费人群主要将由以下人群构成： 成都区域的消费人群（50%左右） 本地消费人群（30%左右） 外地人（20%左右） ;目标消费人群分析;目标消费人群分析;目标消费人群分析;目标消费人群分析;目标消费人群分析;C、项目自身分析与市场定位;川威·蔚蓝花城经济技术指标;川威·蔚蓝花城（SWOT）;项目卖点提炼;项目市场定位;项目市场定位的要素;项目市场定位;大规模社区 人性化建筑 社区景观 都市与自然 开发商实力 ;D、项目推广核心概念及主题推广语;成龙路大型现代都市人居社区;我们认为项目的推广核心概念应该：;项目自身: 都市区位、规模品质、自然景观;项目自身: 都市区位、规模品质、自然景观;成龙路大型现代都市人居社区;成龙路大型现代都市人居社区VS都市自然生活;我们认为青亲都市·绽放的生活符合：;川威·蔚蓝花城;推广核心主题广告语备选;E、项目标志及基础部分设计;设计方案一;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;设计方案二;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyrig