万科东莞市松山湖1壕项目营销工作总结.pptVIP

11.18，还是凯悦酒店，在这一天为我们的战绩又添上了辉煌的一笔。 上午9：30，万科·松山湖1号在凯悦酒店正式开始认筹。闻讯而来的客户为了抢得优先购买松山湖1号的入场券，提前一晚通宵排队，175套别墅在当天获得了认等500多个的骄人成绩，进一步验证策略方向的正确。 推广线——线下11.18 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 直邮 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 三大战役之三 11.25公开发售 推广线——线下11.25 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 与认筹仅仅相隔一周，万科松山湖1号即盛大开盘，销售中心与样板房同时开放，现场实景部分呈现，浓郁的西班牙风情感染着每一个到场的客户。 推广线——线下11.25 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 11.25下午14：00，凯悦酒店。 175套别墅。2个小时售罄。 辉煌的销售数字， 再次验证了策划对于市场人群的精准把握。 推广线——线下11.25 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Sonshanlake Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 客户线 从9.23到11.25销售共进行了3次大规模客户盘点或梳理 9.23客户盘点梳理使项目组清晰地了解了客户,了解了项目的优势和劣势,为项目的成功销售奠定了坚实的基础; 认筹前客户梳理使项目组提前预判了认筹当天客户到场及认筹的数量，准确把握客户的诚意度,是项目成功的关键; 认筹后客户梳理针对认筹客户预销控，配合逐个梳理购买单位，为11.25解筹现场的销控疏导作出巨大的贡献。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 通过几次梳理和沟通，在吸引了大量深莞客户关注并最终形成购买的同时，也扭转了东莞客户原先只购买独立别墅的习惯。 客户线 ——客户梳理 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 营销工作总结 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目任务 营销思路 推广线 客户线 地盘管理 经验总结 不足之处 二标段推广 纲 要 Evaluation only. Created with Aspose.Slides for .NET