成都华邑阳光里项目精广告推广策略.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;众所周知，近郊盘的客源无外乎地缘客、主城外逃客和外地客。相比从众跟风的地缘客和唯影响力论英雄的外地客，主城外逃客户在这场购买运动中，扮演了主流舆论的角色。;我们如何掌控主流舆论？;一个真实的成功案例：果壳里的城。;成功法宝1：剑走偏锋，瞬间制造影响力；成功法宝2：高调入市，奠定区域地位；成功法宝3：制造事件，引导主流舆论。;一个大盘，前期成功，便意味着整盘成功！;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;应该说，在这方面，前期广告公司做了很多有建设性的工作。案名和广告语我们认为提得非常好。案名很有传播力；广告语也非常契合项目客群的特质。;但我们有必要深度挖掘项目的特质并与之对接，以形成项目独特的价值体系。;关于“有享法”，我们有如下理解;有“享”法的区位;有“享”法的交通;有“享”法的风景;有“享”法的空间;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;有享法的人，是一群什么样的人？;生活的智者，当有自己的智“慧”生活;选区位，应当精华“慧”聚;选交通，应当精彩“荟”萃;选风景，应当“慧”声“慧”色;选空间，应当炫变实“慧”;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;前面谈到的都是项目价值点与人群达成沟通的路径，那么项目的核心价值究竟是什么？我们应以何面目面对受众？;项目的四大核心价值;项目定位;另外，我们认为LOGO也有修正的空间;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.