(简体)NOKIA制胜美国市场报告.pptVIP

本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898 Nokia Case Study: Winning in the U.S. FINGERPRINT – NOKIA NOKIA CONTENTS NOKIA COMPANY BACKGROUND COMPANY EVOLUTION LEADERSHIP COMMITMENT ACROSS THREE HORIZONS SENIOR MANAGEMENT NOKIA ORGANIZATIONAL STRUCTURE NOKIA STOCK PRICE COMPARISON NOKIA SALES BY REGION NOKIA’S FINLAND SALES COMPARED TO REST OF WORLD NOKIA’S INDUSTRY FOCUS AND PRODUCT MIX SUBSIDIARY LOCATIONS AND RESEARCH CENTERS CONTENTS STORYLINE TIMELINE OF KEY EVENTS IN NOKIA’S U.S. BUSINESS CONTENTS PRODUCT STRATEGY PRODUCT ACQUISITIONS CONTENTS CAPABILITY PLATFORM BRAND DEVELOPMENT NOKIA COMMUNICATION STRATEGY RD EXPENDITURES 1995 JOINT RD ACTIVITIES NOKIA/CISCO RD ALLIANCE – EXAMPLE STRATEGIC ALLIANCES STRATEGIC ALLIANCES (CONTINUED) CONTENTS ORGANIZATIONAL LEVERS TALENT MANAGEMENT TECHNIQUES NOKIA VALUES NOKIA’S GLOBAL CULTURE (EUROPEAN CULTURE) Appendix COMPANY DESCRIPTIONS PURSUING MULTIPLE GROWTH PATHS EXPANSIVE MINDSET THROUGH STRATEGIC FOCUS EXPLOITING TECHNOLOGICAL SHIFTS IN THE TELECOM INDUSTRY NOKIA AN EXAMPLE OF SUCCESSFUL BRAND LAUNCH THE NOKIA WAY: BALANCING BUREAUCRACY AND ANARCHY  CROSS-FUNCTIONAL TEAMWORK THINK GLOBAL, ACT LOCAL . . . NOKIA PRODUCT PORTFOLIO IN 1986 AND 1995* 本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898 Company overview U.S. market entry strategy Products Capabilities Organization 本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898 Nokia has made several moves in the past years to better align its organization 本人有最新名师培训视频6千集，管理文档8千份。想要的请联系QQ1589505898 Source: Annual reports; Internet homepage Managing the flow Extensive recruiting Select set of new hires “People are the most crucial resource in managing growth; you have to constantly recruit and integrate the best people into your culture.” “Teamwork – is one of the basic elements of Nokia, we stress communication and social skills, in addition to professional excellence.” ? Recruiting events at international universities and business schools ? Career opportunity ads in int