多彩奥迪·乐享生活-2013龙岩华奥精英时尚派对.pdfVIP

经销商支持-多彩奥迪·乐享生活——2013龙岩华奥精英时尚派对 Dealer Project Support-Colorful Audi· Fun in Life--2013 Longyan Huaao Elite Fashion Party 龙岩华奥汽车服务有限公司Longyan Huaao Auto Sale Service Co., Ltd 2013年10月Oct. 2013 目录/ Catalogue 活动背景/Project background 活动思路/Project Idea 活动组成/Project Content 活动概述/Project Overview 活动规划/Project Planning 活动目标/Project Target 费用预算/Project Budget 2 活动背景/Movable background 2013年豪华车竞争日趋白热化，奥迪品牌在龙岩地区认知度逐渐被奔驰、宝 马赶超。至此年底销售旺季来临之际，借助彩色版A6/Q3推出，急需一场大型有影 响力的活动。提升奥迪从官车、商务到时尚年轻、与时俱进的感知。引导销售提升 奥迪品牌。 “多彩奥迪·乐享生活”奥迪客户代表目前社会上的主流精英群体，除了事业 以外对生活的品质要求更加多样化。奥迪彩色版A6/Q3 的推出，正是不断的以客户 的需求为导向，“多彩奥迪”其实就是多彩人生。 3 活动背景/Movable background 2013 luxury car competition intensifies, the Audi brand awareness in Longyan gradually Benz, BMW catch. Thus end sales season approaching, with the color version A6/Q3 launch, needed a large influential activities. Upgrade from the official Audi car, business to fashion the young, advancing perception. Boot Sales enhance Audi brand. Colorful Audi · fun in life Audi customer representative is currently the mainstream elite groups in society, in addition to the quality of life outside of career requirements more diverse. Audi color version A6/Q3 launch, it continued to customer demand, colorful Audi is actually a colorful life. 4 活动思路/Movable way of thinking  神秘 惊喜 产品亮相 品牌体验 奥迪在大众眼中是很稳重的 车型，从未想过彩色版的上 1、多彩版A6/Q3 的分别停放在舞台两侧，用幕布盖住，增加整个活动的神 市，通过活动给消费者带来 秘感； 眼前一亮的惊喜。 2、西式烤肉派对，乐队、乐器表演，营造轻松、典雅的氛围。 5 活动思路/Movable way of thinking Mysterious Pleasantly surprised Product appearance Brand Experience Audi in the public eye is a 1, respectively colorful version A6/Q3 parked on both sides of the stage, very stable car, never with the curt