电子商务环境下顾客忠诚度的培养途径.docxVIP

PAGE 7 PAGE \* MERGEFORMAT7 电子商务环境下顾客忠诚度的培养途径 中文摘要：在市场经济迅速发展的今天，电子商务做为种新的交易潮流在市场中的地位日益提升。在迅速变化 HYPERLINK /fazhan/ 发展的 HYPERLINK /dianzijixie/ 电子商务时代，如何培养忠诚客户，成为电子商务成功的关键。结合我国目前电子商务现状，对电子商务环境下顾客忠诚的障碍因素及驱动因素进行分析，阐述电子商务环境下培养顾客忠诚的策略，以及从理论和实践两方面提高企业在电子商务环境下提高顾客忠诚度的知识水平和实践操作能力。当顾客的忠诚度提高的时候，企业方才能够收取到更多的利润，为了做到这一点，企业也应当制定相关的策略去完善自身，从而提高客户满意度，壮大自己。 Abstract：In todays rapid development of market economy, the electronic commerce as a new kind of trading trend growing in the position in the market In the e-commerce era of rapidly changing development, how to cultivate loyal customers, become the key to the success of e-commerce Combined with present situation of electronic commerce in our country, the obstacle factors of customer loyalty in e-commerce environment and driving factors were analyzed, and cultivate customer loyalty strategy under the e-commerce environment, and improve enterprise from two aspects of theory and practice in the electronic commerce environment to improve customer loyalty levels of knowledge and practical operation ability When the customer loyalty to improve, enterprises have to charge more profits, in order to do this, companies also shall formulate relevant policies to improve themselves, to improve customer satisfaction, strengthen ourselves 关键词：互联网 顾客 产品质量 服务 Keywords：The Internet client quality of products service 目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc468602898 引言  PAGEREF _Toc468602898 \h 3  HYPERLINK \l _Toc468602899 1.顾客忠诚  PAGEREF _Toc468602899 \h 3  HYPERLINK \l _Toc468602900 1.1顾客忠诚的内涵及分类  PAGEREF _Toc468602900 \h 3  HYPERLINK \l _Toc468602901 1.1.1顾客忠诚的内涵  PAGEREF _Toc468602901 \h 3  HYPERLINK \l _Toc468602902 1.1.2顾客忠诚的分类  PAGEREF _Toc468602902 \h 3  HYPERLINK \l _Toc468602903 1.2顾客忠诚的影响因素  PAGEREF _Toc468602903 \h 4  HYPERLINK \l _Toc468602904 1.2.1产品  PAGEREF _Toc468602904 \h 4  HYPERLINK \l _Toc468602905 1.2.2服务质量  PAGEREF _Toc