服装颜色明度组合审美评价：行为学与电生理学研究.pdfVIP

Advances in Psychology 心理学进展, 2016, 6(5), 636-643 Published Online May 2016 in Hans. /journal/ap /10.12677/ap.2016.65083 Aesthetic Evaluation of Clothing Color Brightness Combination: Behavioral and Electrophysiological Study Luorui Cai School of Education, Soochow University, Suzhou Jiangsu th th st Received: May. 10 , 2016; accepted: May. 25 , 2016; published: May. 31 , 2016 Copyright © 2016 by author and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract Behavioral and electrophysiological measures can be used to investigate the relationship between color combinations of clothing and aesthetic evaluation. In this paper, the purpose was to focus on the correlation between color combinations of clothing and aesthetic judgments. In the present study, four level contrast colors were combined in a two-piece suit as stimuli. Behavioral and electrophysiological data were recorded during the course of aesthetic evaluation. Results show that the higher the contrast of color brightness is, the less beautiful the clothing inclines to. In the early period, P2 components are very remarkable in the frontal, central and parietal areas, and the larger cognitive resource is induced for the less beautiful color combinations than the beauti- ful ones in the process. In the late period, P300 component isn’t remarkable, but plays an impera- tive role in the decision-making aesthetic affirmation. The findings in present research imply that P2 and P300 may be regarded as the landmark components for aesthetic evaluation of clothing colors. Keyw