A机电设备公司的战略决策.doc

A机电设备公司的战略决策 中文摘要： 本案例描述并分析了一家从事机电产品及大型成套设备进出口的国有外贸企业——A公司二十年来的创业历程，从业务领域、财务状况、竞争环境、组织结构4个方面，刻画了A公司一系列重大战略决策——多元化、集团化——的产生、实施以及随之而来的得失与成败，并对A公司未来的战略发展方向提出了思索。 关键词：外经贸，成套设备，企业集团，多元化，资产重组 The strategic decision-making of A mechanical and electrical equipment company ABSTRACT Company A is a state-owned foreign enterprise to deal with foreign trade of machinery electric products and export of complete plants. This case describes and analyses its development and hardships during the past twenty years. The case describes in detail a series of Company A’s major strategic policies and the following implement and outcome. These strategies consist of four aspects, including business scope, financial situation, competitive circumstances and organizational structure. Then in the end of this case, questions are put forward which ask us to think of the future and strategy chosen by Company A. Key words: foreign trade economic cooperation complete plant enterprise group diversification capital reorganization MBA Education Center of Shandong University of Technology Case Code： ___________________________________________________________________________________ 本案例由XXX编写，作者对部分资料作了必要的掩饰处理。本案例仅供课堂讨论，作者无意说明企业成败及其管理措施的对错。山东理工大学MBA教育中心拥有本案例的版权，未经书面许可，禁止以任何方式复制、传播、使用本案例。Ver.1.0，XXXX年XX月XX日 ___________________________________________________________________________________ Copyright@2011山东理工大学MBA教育中心 A机电设备公司战略决策 1 ________________________________________________________________________________________ Copyright@2011山东理工大学MBA教育中心