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事迹不佳营业员的八大通病(国外英文资料)
业绩不佳业务员的八大通病(国外英文资料)
Eight major diseases of poor performance workers
Related topics: trade mood: 2009-06-30 08:36 source: alibaba businessman BBS
Almost every business has a 20% - 30% of the salesman of poor performance, the causes of these salesman performance downturn is various, but from the subjective perspective, poor performance of the salesmen have the following common fault:
There are not many potential customers in hand.
The customer is the person who orders the sales person, the more customers the salesman has, the more secure the foundation of the business. The reason good salesmen keep selling their products is because they have enough customers. Research shows that poor performance salespeople have fewer customers because they are often guilty of one or more of the following three mistakes:
(1) not knowing where to open a potential customer;
(2) failing to identify potential customers;
(3) dont bother developing prospects.
Due to the development of potential customers is a time-consuming labor work, so some salesman to develop potential customers, dont want to meet only in dealing with existing customers, which is a kind of suicide. Because customers are now moving away from you for a variety of reasons, such as customer turnover, failure or personnel changes, they decline by 15% to 25% a year. That way, if the salesman cant constantly develop new customers to replenish the lost customer, then four -- seven years later, the number of customers will become zero.
Another mistake that potential customers often make is that they cant make cool judgments about potential customers. They often become the only ones who know their own best. As an old salesman tells a new salesman: the company is the best customer for a competitor, and it doesnt work. The chairman of the company is very stubborn.
But the salesman tried his best to try, and the result was an order. There are many examples of failures caused by the personal bias of the salesman.
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