包装艺术设计2(国外英文资料).docVIP

包装艺术设计2(国外英文资料) Cultivate offense and defense cooperation with each other and the use of tactics. In this class we will from the perspective of packaging design to explore various forms of planar graphics, as well as their mutual collocation of aesthetic form method Then. graphics Graphics of packing decoration design important content, is mainly for information on the package, has direct influence to the consumer, is an important factor to arouse the consumers for goods interest. The graphics in the packaging design from the perspective of form, can be divided into three categories: the first is the commodity trademark, the second is item of graph, the third class is the decorative pattern of graphics. (1) the trademark of the goods Logo logo image mainly refers to the commodity, it is the mark of goods, is the difference between different enterprises. Companies always through the modelling of succinct, raw moving image to convey the concept of enterprise, product features, management content and so on. It represents the image of enterprise, with independent artistic features and practical value. Logo can be directly used in the performance form graphics, text, graphics words combination table now. (2) the physical shape of the product Physical graphics with photography, photo, painting, painting painting technique, etc. A. photography photo - real, intuitive visual form Like, high speed accurately convey commodity information. B. prints Using compressed air, pigment from special spray shoot in the picture of a paint color type. Along with the increasing progress of printing technology, the computer penhui printing has been widely used. painting Today, commercial photography has been widely used in packaging, but realistic painting technique is still the main form of packaging design, it can not form the graphical relationship is conditioned by time and space. Compared with photography, but beyond the limits of photography, diversity flexibility, can be freely to