宋代告白形式(国外英文资料).docVIP

宋代广告形式(国外英文资料) The advertising forms and characteristics of the song dynasty were briefly described The song dynasty was a period of prosperity for Chinas ancient commodity economy, and it was a turning point in the feudal society of China. Because of the social productive forces and the progress of science and technology, the development of urban economy and the expansion of Commodity Exchange, business presents a boom in song dynasty, song dynasty is the China feudal society since the qin and han dynasties and a peak of the commodity economy development. With the prosperity and development of commodity economy, the market expanding, increasingly fierce competition, the application of advertising are popular in the song dynasty, and the former has a great development and innovation. These changes show that the song dynasty businessmen are no longer satisfied the tag type of advertising - a simple message, partly out of the every potter praises his pot of low light level, towards culture, the plastic brand, heavy commitment, the credibility of higher level. The intense market competition has led to the development of an advertising industry closely related to business, and of course there is a strong sense of advertising in the song dynasty. In the function of advertising at the same time, the song dynasty merchant has a strong sense of advertising, namely the new perspectives multi-level deep breadth to promote advertising and publicity, advertising in the form of a more colorful than the previous generation, with era characteristics. The main manifestations are in the following aspects: One, chanting, Shouting ads. Song dynasty before most of the advertising content is simple, simple form, often only pay attention to the simple convey information, so the lack of emotional color, it is difficult to form resonate with consumers. And song dynasty businessman in advertisement propaganda pay attention to the emotional communication with customer, cater to consumer psy