扁平化的概念(国外英文资料).docVIP

扁平化的概念(国外英文资料) Instead of trying to do all the business in one way. Any channel in the beginning is the manufacturer directly to consumers, the most flat, then expand the market, producers cannot management adds to the general, followed by regional distributors, agents and distributors, channels as the change of market changes and manufacturers expect a little bit of extension, this creates the traditional channels of situation now. Later after dell direct sales model of the impact of the traditional channel model, we found that doing this channel cost is too high, far from the market and manufacturers, the market information can be received timely and effectively, and control measures are unable to respond to market in the first time, which makes the most upstream channel initiation a flattening of the thought. Note: inside this channel in the process of short, long, short, is the product features, market expectations of products, product providers on market expectations of these three factors jointly determines the pattern of the channel. Although the manufacturers expectations of the channels of flat is very high, but is determined by product features, flattening channel will only in the direction of digital products, notebook, such as machine, vendors such as DIY solutions cannot penetrate the market; Market distribution non-uniform decided the tensile strength of the eastern coastal areas and the Midwest for consumer goods, lead to the Midwest channel has yet to mature, also shall not apply to the channel flat. In the short term, flat channels apply only to areas with strong traction in the eastern seaboard. The benefits of flattening channels One, it is better to meet the needs of consumers and understand the real information of the market. Only channel flat, manufacturer in the communication terminal to interact with consumers directly, and make good pre-sale, sale, after-sales service, to better meet the needs of the consumers, understand the real demand of