蔬菜概览（PPT 18页）.pptVIP

Vegetable Overview蔬菜概览 Glen Sweetman Trends 趋势 Better food at home – expanded menus 家中更好的食物--更多的选择 Fresh food with a longer shelf life 更长保质期的新鲜食物 premixed salads 半成品沙拉 More experimenting with ethic dishes 更多风味食品 Reduced chemical usage 减少化学品使用量 organic, no pesticide or natural 有机，无化肥或天然 Consumers are better informed 消费者有更详细的信息 Consumer 消费者 Visual inspection 视觉检查 Exhalent quality 注重质量 Exhalent uniformity 注重一致性 Concerns 关注 What chemicals? 什么化学物质？ Artificially ripened? 是否人工催熟？ What fertilizer? 是否应用化肥？ Demand 需求 Packaging and merchandizing make vegetables comparable to fast food for many people 包装公司将蔬菜与快餐食品同样处理 Personal health concerns for the increasing numbers of over weight kids 更多超重儿童引起自身健康考虑 Fresh, safe, nutritious food that is convenient. Vegetables can be that food 蔬菜能够变成新鲜，安全，营养和方便的食品 Marketing 市场营销 Possible direct marketing of product a province away? 市场直销是否是一条有效途径？ High quality 高质量 Good displays 摆放整齐 Wholesale retail? 批发还是零售？ Signage 标牌 Branding 商标 Product loyalty 对产品忠实性 Branding, testing and quality assurance 标签，检测和质量认证 Safeway has a product guarantee for its fruit and vegetable that it is ripe and tasty. It is checked five times and they will give you your money back and provide you with replacement produce if it is not. Safeway公司有果蔬成熟保障系统。如果不能通过五次检查公司会退款 Product traceability 产品追溯性 Quality Assurance Programs 质量保证 from seed to plate 从种子到盘子 driven by the stores in Canada 有加拿大商店推出 Food safety 食品安全 farm, storage, shipping, store 农场，储存，运输，商店 consumer education 消费者教育 Advertising and fallow through 广告 Shelf life 保质期 Start with a good product 从好产品开始 Remove field heat 低热 Storage temperature and controlled atmosphere if needed 存储温度和条件控制 Maintain product quality through enhanced trucking methods 通过更好的运输提高产品质量 Value Added 产品增加值 Using low grade product to produce a premium product 用低质量产品生产高质量产品 Salsa is the new #1 condiment in North America Salsa是北美新的第一位的调料 Packaging 包装 Processing 加工 Marketing 市场营销 Vegetable Field to Plate 蔬菜生产和食用 Production 生产 Irrigation 灌溉 Pes