花费心思温习题(国外英文资料).docVIP

消费心理复习题(国外英文资料) 1, fill in the blanks (1 point, 15 points) The role of product naming in consumer psychology is mainly the function of knowing the product. The function that induces emotion, the function that inspires association, facilitate the function of memory. The mental processes of memory include: remembering, maintaining, recalling and recognizing the four basic links. Attention is the orientation and concentration of a persons mental activity. This psychological phenomenon is universal. Temperament is a typical and stable personality trait, which inevitably influences the behavior of