基于消费者视角的中美电动汽车市场对比分析.PDF

中国科技资源导刊 ISSN 1674-1544 CHINA SCIENCE TECHNOLOGY RESOURCES REVIEW 2014 9 46 5 40-45 ISSN 1674-1544 Vol.46 No.5 40-45, Sep. 2014 年 月 第 卷第 期　 基于消费者视角的中美电动汽车市场对比分析 范旭辉等贠 强 周 伟 赵蕴华 罗 勇 赵 辉 （中国科学技术信息研究所，北京 100038 ） 摘  要：中国、美国电动汽车市场销量的对比表明，中美市场之间存在着巨大差距。通过消费者行为分析找出了 影响消费者购买电动汽车的关键因素，并对我国发展电动汽车提出了建议。 关键词：电动汽车；消费者行为；市场销量；影响因素 中图分类号：F4 16.471 文献标识码：A DOI：10.3772/j .issn.1674-1544.2014.05.007 Contrastive Analysis of Sino-US Electric Vehicle Market from Consumers Per- spective Fan Xuhui, Yun Qiang, Zhou Wei, Zhao Yunhua, Luo Yong, Zhao Hui (Institute of Scientific Technical Information of China, Beijing 100038) Abstract: The comparison of the electric vehicle sales of China and US indicates that the market has a huge gap, not only on the sales and shares, but also at the increasing rate. To find out the inner reason, the article analyses the key factors influencing consumers to buy electric vehicles based on the consumer behavior analysis and the EKB model. We discover that the market has wide differences in diversity of products, Convenience of charging and Purchasing power between China and US which leads the gap in the consumption level. Different with the traditional analysis in view of policy and industry, the article recognizes the difference in market demand based on consumers’perspective. And relevant Suggestions are put forward for Chinas drive for electric vehicles. Keywords: electric vehicle, consumer behavior, market, influencing factors 将发展电动汽车作为解决能源问题的重要途径。 1 引言 两国产业起步基本相同，技术路线基本一致，具 电动汽车（EV ）是采用电能代替石油等化石燃 有很大的可比性。经过几年的发展，美国电动汽 料作为动力的车辆，是未来解决能源紧张和气候 车市场却远比中国更有活力，据麦肯锡2012 年6 变化问题的唯一长远解决方案[1] 。我国将发展电动 月的一份研究报告称，在过去两年里，中国电动 汽车作为实现可持续发展的战略选择，而美国也 汽车产业发展呈下滑趋势，电动汽车整体成熟度 作者简介：范旭辉 （1989- ），男，