市场营销Chap004.ppt

* Two trillion dollars! That’s about 200 trillion yen. Either way you count, it’s a lot of money. American brokerage houses such as Fidelity Investments, Goldman Sachs, and Merrill Lynch rushed new investment products and services to market in Japan to try to capture the huge capital outflow expected from 10-year time deposits then held in the Japanese postal system. However, Japan is not America. There is no American-style risk-taking culture among Japanese investors. The volume of stock trading in Japan is about one-sixth that of the United States. The manner and amount in which people