2002年宝来发展规划模板.pptxVIP

;Bora Communication Plan Proposal 2002-08-10;A. BORA 2002 1st Half Year Communication Review 1. Brand communication strategy 2. Media publicity, PR events review ;Brand introductory period Oct.2001-Dec.2001;;2. Brand direction According to the brand direction and the feedback from the public, customers and dealers, start to rich the brand image of Bora and prepare for communication concept adjustment, and via “Bora Happy Time”series print ads of the next stage to make a preparation ;Outdoors ads;3 PR events Ever since the latter half of 2001 to the first half of 2002, in order to help