哈尔滨经济型酒店服务失误与服务补救研究的必然性(国外英文资料).docVIP

哈尔滨经济型酒店服务失误与服务补救研究的必然性(国外英文资料) Take: the development of Harbins tourism industry has also greatly promoted the development of the hotel industry, the economic hotel has become more savage and the competition is more intense. Rampant expansion, lax controls and so on have led to the inevitable failure of service, and timely service recovery is especially important. In this paper, the necessity of service failure and service recovery from the necessity and significance of aspects, this paper expounds the nuanced Harbin economy hotel service failure and service recovery. Key words: Harbin is an international ice and snow culture city. It attracts world travel lovers with its unique ice and snow tourism resources and many historical customs. The development of tourism has greatly contributed to the development of the hotel industry. According to incomplete statistics, home inns officially stationed in Harbin from 2006 to now, Harbin fast, economic, and chain of budget hotels have reached thousands of, especially with the emergence of a new brand and foreign budget hotel chains in the large-scale enter Harbin market, economy hotel presents the barbarian growth, competition is more intense. It is inevitable that economic hotels will fail in service. The necessity of error of service of economy type hotel (1) crazy expansion As the outlook for the market is growing, many budget hotel chains are frantically trying to expand. But due to their financial strength is limited, to reduce the cost of investment, in the development of stores at the same time, turned to unlimited access to encourage join to grab the market and improve the brand influence. (2) the controls are lax and the problems are frequent The domestic budget hotel chain has accumulated certain management experience, but the scale expansion has caused various problems due to the lax management of the branch. In the process of construction, many franchisees to cut corners, lack of security facilities, guest room