BorntoSell销售天才译文.docVIP

Unit Two Born to Sell By Maria Bartiromo 销售天才 袜子致富 Kathy Ireland’s metamorphosis from supermodel to supermogul started with a pair of socks. It was1993, and the beauty best known for showing off string bikinis in the Sports Illustrated swimsuit issues had just been asked to flaunt foot warmers. Pregnant with her first child, Ireland contemplated her future and concluded that if it was going to involve socks, she would rather sell them than show them off. Kathy Ireland由一名超级名模到商业巨子的转变始于一双袜子.那时在1993年，这个以在《体育画报》泳装版（Sports Illustrated）展示比基尼出名的性感宝贝被要求展示浴足器。怀着第一个孩子的Ireland仔细考虑了自己的未来，并决定如果要展示的还有袜子，那她会去卖袜子而不是穿袜子给别人看。 “Modeling was a wonderful experience, but I wanted to build something that wasn’t fleeting,” says Ireland, now 43. “I knew my days there were numbered, and I wanted to move on to something else. Socks would be a great place to start.” Ireland现在43岁，她说：“做模特是一段精彩的经历，但是我想创造一些不会转瞬即逝的东西 。我当时知道生命有限，我想做些别的事情。买袜子是个很棒的开始。” They were. Kathy Ireland Worldwide, now a $1.4 billion lifestyle design company, recently sold its 100 millionth pair of socks. 那确实是个很棒的开始。 Kathy Ireland Worldwide现在已成为一家资产14亿的生活方式设计公司，刚卖出了它的第一亿双袜子。 But achieving this level of success took determination and hard work, and Ireland has never been afraid to face a challenge. When she was 1, she applied for a paper route in her hometown of Santa Barbara, California. “My dad showed me the newspaper ad, which said, ‘Are you the boy for the job?’ I wrote to the editor, ‘I am not the boy for the job, but I am the girl for the job.’” 但是这样的成功意味着决心和苦干，而Ireland 从来就不是一个畏惧挑战的人。11岁时，在家乡加州Santa Barbara，她申请当邮递员：我爸爸给我看了报纸上的广告，广告上写到‘你是能做这工作的男孩么？‘我给报纸编辑写了封信说’我不是能做这工作的男孩，但我是能做这工作的女孩。” She started delivering papers on New Year’s Day, when they were bulging with post-holiday ad circulars and sales supplements. “I was a scrawny kid. As I approached this one customer, he started yelling, ‘This is a boy’s job! What are you doing here?’” 新年第一天，她开始分发报纸，报纸上充斥着节后广告和销售信息。Ireland说：我不是一个很讨人喜欢的小孩。记得当我向一个顾客介绍报纸上的东西时，他对我喊道:这活是男孩干的，你一个女孩来干