[上灿脶]Unit Eleven.ppt

Part Summary [1～2] Since 1998, Google has achieved remarkable success. In addition, Google has distinguished itself by upholding its ideal and sticking to its motto “ Don’t be evil.” Part Summary [3～5] Google has a master plan, but secrecy is part of its culture. Part Summary [6～10] This part briefly introduces Brin and Page, and their creation, Google. Brin and Page set the tone at Google. People used to think Google guys idiots and Google a wacky place until it went public in 2004. Part Summary [11～13] Google owes much of its success to the brilliance of Brin and Page, but also to a series of its fortunate events: they named their creation Google and licensed their technology;. they masterd the automation of online advertising in 2000, thus perfecting a model developed by GoT; they extended the ad-link idea beyond search queries and developed the technology known as AdSense Part Summary [14～15] Google gives full play the initiative of young people in its own ways, such as introducing 70-20-10 system, Mayer’s managing innovation in the search field, etc. Part Summary [16～17] To keep innovating, Google has its special ways to recruit and select the best young brains, including applying quirky tests of talent Part Summary [18～20] As Google rushes forward, it will take big challenges, such as the Internet’s future, itself, trust, etc. Yet Google is sure to take them seriously and score greater success. Text Summary Having briefly introduced Brin and Page, the text mainly deals with Google, their creation. Since 1998, Google has achieved remarkable success. In addition, Google has distinguished itself by by upholding its ideal and sicking to its motto “Don’t be evil.”. Google has its master plan, but secrecy is part of its culture. Brin and Page set the tone at Google. People used to think Google guys were idiots and Google a wacky place until it went public in 2004. Google owes much of its success to Brin and Page, its co-founders, but also to a series o