商务与英语写作第一章.pptVIP

商务英语写作;课程简介;课程内容;学习方法;沟通无处不在;沟通的形式;沟通的形式;沟通的七个要素;小案例：入乡随俗;小案例：入乡随俗;小案例：入乡随俗;A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage.;2. Writing Principles of business Letters;2. Writing Principles of business Letters; Directions: Revising Box;2. Writing Principles of business Letters;2. Writing Principles of business Letters;2. Writing Principles of business Letters;Three ways to achieve 7 Cs ;3. You Attitude ;Be careful with the use of “feeling” words. Omit your feelings in most business situations Omit audience’s feelings or reaction X We are happy to extend you a credit line of $5,000. You can now charge up to $5,000 on your Visa card. ;Use “you” more often than “I” in positive situations. avoid “you” in negative situations. In negative situations, use Passive verbs Impersonal expressions ;3. You Attitude ;Use words as positively as possible X Never fail to back up your disks. Always back up your disks. X Your balance of $800 is delinquent. Your balance of $800 is past due. ;Look at situations with an optimistic outlook X We will not allow you to charge more than $1,500 on your VISA account. You can charge $1,500 on your new VISA card. ;X Awaiting the favor of your early response. I look forward to hearing from you soon. X Please be good enough to advise us. Please tell us…. X We beg to inform you…. I an writing to inform you…. ;6. Exercises---Revise Sentences;6. Exercises ---Revise Sentences;6. Exercises ---Revise Sentences;Dear Sir: We are in receipt of your telephone call to my secretary yesterday complying with your request about a possible speaking engagement at your Forthcoming training day. If it within your power to tell us more details would be grateful, so that I can see any of our consultant can fit it into their schedule as per your request. Awaiting the favour of your