浅析商务英语信函的礼貌原则毕业答辩PPT.ppt

浅析商务英语信函的礼貌原则毕业答辩PPT.ppt

  1. 1、本文档共12页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
浅析商务英语信函的礼貌原则毕业答辩PPT

The Politeness Principle in Business English letters 浅析商务英语信函的礼貌原则 * CONTENTS Introduction Vocabulary strategy under politeness principle Sentence pattern under politeness principle Aspects noted under the politeness principle Conclusion * Introduction Politeness is the lubricant of interaction between people, and the bridge of interpersonal communication, also symbol of human civilization. An important point in politeness principle is You - oriented attitude, which is given priority to the other attitude, meaning to think from each others point of view, imagine each others problems and situation and to convey their opinions appropriately according to the requirements of the other party. It can also be understood that joining the emotional factors in consideration for others, as far as possible put the other persons interests in the main position when we are in the rational business transactions. * 1.1 Tact Maxim 1.2 Generosity Maxim 1.3 Approbation Maxim 1.4 Modesty Maxim 1.5 Agreement Maxim 1.6 Sympathy Maxim In a nutshell, Tact Maxim is to make the other more benefit and less hurt. To learn the transposition thinking in communication, we should try to understand each others thoughts and feelings. Generosity Maxim refers to “the less let their own benefit, the more let their own disadvantage.” In business activities there will have inevitable misunderstandings and unpleasant occurrence, at this time communication should be carried out in a friendly and peaceful way. It requires praising the other party, the others strength and credibility as far as possible. The respect such as products or provide services can help give a sincere compliment, which bring positive effect in trade cooperation of both sides. It is in exactly line with Chinese culture: “Raise other’s principles, belittle one’s own.” That means in business activities, there is not an exaggeration of the companys products and services, need to objectively evaluate. It refers to resolve their differenc

文档评论(0)

yan698698 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档